TCL Electronics Leads the Global TV Market with a 20.7% Market Share
TCL – Pakistan’s No. 1 LED TV brand – ranked first as the No.1 Android OS Smart TV brand in 2021 with a steady market share of 20.7%, according to OMDIA – a leading market research firm -- Global TV Design and Features Tracker report. The report shows that a total estimate of 189 million smart TV units were shipped in 2021. ln which, Android-based {including AOSP/Android Open Source Project) smart TV shipment accounted for 73.2 million units, and TCL was the No.1. Android OS smart TV brand, having shipped 15.1 million total units. Not only this, TCL has maintained the No. 2 position in the global LCD TV market share in 2021 with 24.6 million units of LCD TV shipment.
With TCL’s s new brand signature “Inspire Greatness”. TCL’s mission remains to make people's lives more convenient and intelligent with high-quality products at a competitive price, always putting consumers first. Today, more than ever, TCL wants to push the limits of what is possible with technology and play a key role in customers’ lives by inspiring them and helping them enjoy new lifestyle experiences at home.
Over the years, TCL’s core competitiveness has grown, and it has achieved solid results in a challenging market. Global revenue from TCL TV Business increased by 24.3% year-on-year to HK $49.27 Billion (USD $6.3 Billion), and TCL also ranked No.2 in the LCD TV market share globally in 2021. Relying on its first-mover advantage in the Mini LED field, TCL achieved significant growth in the sales volume of the mid-to-high-end smart screen: the sales volume of QLED TV and Mini LED TV increased by 53.8% and 50.5% year-on-year, respectively.
Sharing her thoughts on the latest milestone, Sunny Yang, General Manager at TCL Pakistan said: “It is an honour for us to emerge as a global leader and we would like to thank our valued customers for placing their trust in our products and driving our vision of providing a premium experience forward. We will continue to deliver cutting-edge technology to meet the needs of the modern-day consumer.”
“We are proud to achieve yet another milestone as TCL continues to maintain its position as the regional and global leader by providing innovative and immersive solutions to our valued customers. Over the past few years, we have seen different lifestyles not only evolve but converge. Be it providing one-stop entertainment solutions, connecting our customers with their loved ones or creating a seamless work or exercise from a home environment, we aim to create best-in-class experiences for everyone,” said Majid Niazi, Head of Marketing at TCL Pakistan.
TCL has been a pioneer in the Mini LED industry since 2018 and will keep moving forward with significant technology improvements on its brand-new TCL Mini LED models, to offer a better viewing experience to users around the world. Apart from being a beloved TV brand, TCL has also successfully reinforced its multi-category range to create a fully connected home using the best technology for consumers. In 2022, TCL will accelerate its domestic appliances strategy in Europe and provide a growing line-up of home lifestyle products to meet the consumers’ new expectations for healthy living and an easier life at home.
TCL Electronics is one of the fastest-growing consumer electronics companies and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally.
According to OMDIA, TCL ranked global No.2 in TCL brand TV market share in Pakistan ranks No. 1. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs to audio and smart home appliances
