The agreement will last for two years, during which time Neymar Jr.will appear on TCL TV and print commercials across its major businesses including TCL Multimedia (the group’s TV business) and household appliances,andhe will also participate ina series of high impact, global, online and offline marketing campaigns for the brand.
The two parties will also join forces for charity. The deal with 26-year-old Brazilian football superstar Neymar Jr.is part of TCL’s global brand strategy and will help TCL embrace a wide audience of young sports fans worldwide and raise TCL’s global brand visibility.
“We are delighted to welcome this outstanding, talented young athlete to theTCL family,” said Tomson Li, Chairman and CEO of TCL Corporation."Neymar Jr.is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliveran exceptionalexperience to our consumers,” Li added.
“I am thrilled to be partnering with TCL. It was an easy decision for me. I share similar values with TCL– the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bringthe global sports community together through football,” said Neymar Jr.
Investment in sports and entertainment marketing activitiesis a major plank in TCL’sglobal business strategy.
The company’s other global sports partners include NBA’s Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). Italso works with entertainment industry partners including the Hollywood’s TCL Chinese Theatre,The Ellen Show, and the popular Warner Bros. Pictures movie Justice League.
More details of future events and initiatives of the partnershipwill be announced in due course.
Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a “Double +” strategy aiming to achieve “Smart + Internet” and “Products + Services”, TCL Multimedia is striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.